Sustainable and responsible production


Our t-shirts, sweatshirts and pants are made from GOTS cotton.
The growing process is completely natural. It makes it possible to create a product of a specific quality with a significantly reduced impact thanks to:
95% ecological fiber
manual harvesting
strict pesticide management
farms that do not exceed 4 hectares
natural compost
irrigation done exclusively by rainwater
zero GMO
bleaching the fiber with hydrogen peroxide
    This choice of cotton makes it possible to meet different criteria , both ecological, social and economic.
    It sustainably improves the living conditions of cotton farmers.

    This collection is almost entirely GOTS certified.
    The production and processing process is environmentally friendly. It makes it possible to create a product of a specific quality with a significantly reduced impact thanks to:
    the use of more than 95% ecological fibers
    banning dangerous inputs such as toxic heavy metals, aromatic solvents, etc.
      This choice of production makes it possible to meet different criteria , both ecological, social and economic.
      It respects and sustainably improves the living conditions of cotton farmers.
      How reliable is the BCI cotton standard compared to other popular sustainable cotton standards, like GOTS?

      GOTS stands for Global Organic Textile Standard, which means it can only be used for textiles made with at least 70% certified organic natural fibers.

      To compare BCI cotton to organic cotton and better understand the two, we need to look at the differences in inputs and technology.


      One of the first things to note with BCI in relation to organic cotton is that BCI is a mainstream initiative that works with many farmers using genetically modified (GM) cotton varieties.

      Their adopted stance of being “technology neutral” means they are unlikely to take a stand against GMO cotton any time soon.

      Since GMOs cannot be considered organic, this is a major point of divergence between BCI and GOTS cotton.


      By 2024, BCI farmers will gradually eliminate Class 2 pesticides deemed the most dangerous by the WHO.

      Growers must also have a plan to phase out pesticides defined as carcinogenic, reprotoxic or mutagenic, but there is no set timetable for doing so.

      On the other hand, to carry the GOTS seal, cotton cannot be grown with any synthetic pesticides.


      Organic approved fertilizers are the only ones used for organic or GOTS cotton.

      These include manure, compost, rock phosphate, bone meal, chicken litter and vermicompost.

      Alternatively, manure is not encouraged by the BCI as a primary fertilization option.

      Although the organization recognizes that poor fertilizer management is associated with groundwater pollution and high nitrous oxide emissions, better fertilizer management is only suggested at this stage.

      Only on large farms are fertilizer requirements assessed using soil testing and applied using precision farming technologies.

      While BCI farmers in Pakistan used 17% less synthetic fertilizer than similar farmers in the region, there is no evidence that this is the case in the other 23 BCI operating countries.
      All our boardshorts and tote bags are made from recycled materials
      About 8 billion barrels of oil are used each year to produce synthetic materials, such as nylon and polyester, to create textile products. To avoid participating in this overconsumption; we have chosen to design all our board shorts and tote bags from recycled materials. The production of recycled polyester requires half as much energy as that of virgin polyester.
      We use two types of material: nylon and recycled polyester. Both provide extreme comfort and superior quality with 4 ways of stretch . A manufacturing system that makes your boardshorts incomparably flexible, which will allow you great freedom of movement.
      Why produce again materials that we already have at hand?
      Recycled postal items
      When you order a Town and Country Surf Design item on our website; we send it to your home in a recycled plastic bag.
      It is essential packaging so that your products arrive in good shape at your home; but our packaging is eco-responsible. They help reduce and avoid waste. In fact, they are made 100% from plastic from ocean pollution - a world first.
      Once your package is delivered, its packaging can be recycled again at a local soft plastics collection point near you or your national network. It can also be composted directly by you, at home in your compost.
      To send our packages when ordering online, we use recycled packaging. For this we call on The Better Packaging.
      The Better Packaging is a company that "designs revolutionary, personalized packaging for the new economy. A circular economy in which waste production is not an option and the earth's resources are not considered infinite." Their packaging is sustainable and biodegradable, and supports e-commerce and retail.